What we look for in a portfolio investment.
A North 41° investment checks at least five of the boxes below — and clears a tight, fundamentals-first bar on revenue, retention and management alignment.
AI Hedged
AI beneficiary sector, resilient business model, resilient assets — multiple hedge attributes stacked.
Forward Thinking Leadership Team
Founders and company leaders deeply engaged in growth through sales and marketing execution and committed to constant innovation.
15%+ Top Line Growth Potential
A clear path to acceleration - sales, marketing and product - visible before we close.
Cash Flow Positive ($5+ Million of EBITDA)
Demonstrated ability to profitably manage margin and growth.
Recurring Revenue Base
Stable customer base with proven retention. Sticky revenue that survives macro and AI shifts.
North American Focus
Majority of revenue and team in North America — geographically aligned with our operating capacity.
Aligned Management
Solid team that wants to win and knows how to partner.
Pipeline & Roadmap
Demonstrated investment in the future of the business — not just maintenance-mode operations.
Multiple Value Levers
Multiple paths to growth - technology, operations, and market expansion.
Disciplined, thesis-driven.
We don't chase sectors. We pursue specific business and asset attributes wherever we find them — and partner with management teams who bring the sector expertise. Conviction over consensus - we know what we are looking for.
A fresh playbook for PE zombies.
Roughly two-thirds of PE investments sit on existing books as non-winners. Many sponsors are willing to take significant haircuts to exit them. These aren't broken businesses - they've lost their heading.
- Identify companies that fit the Core Three thesis
- Restructure debt with banks; free up cash flow for growth
- Reinvigorate sales and marketing; align leadership for growth
- Reinvest in innovation, capex, capsoft and technology
- Refocus product and team toward sustainable expansion
Fundamentals still rule.
The Core Three is necessary but not sufficient. Every investment also clears a tight, traditional bar.
- Established business with strong customer base
- Solid financials and dependable cash flows
- Proven product or service pipeline
- Multiple structural levers for growth
- Management teams aligned on the long-term outcome
If you're an LP, founder or operator — let's talk.
Specific fund terms and pipeline details are available to qualified investors on request.